Meet the Founder
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Meet the Founder
Deep down inside, we don’t seek the meaning of life, but the experience of being alive.
My goal is to create an authentic, intelligent, sustainable aesthetic that inspires, whether I am cooking dinner for friends, building a rock garden or designing a line of clothing.
Paskho is deeply personal.
Flash back with me to 1981. I’m sitting on my board in Newport Beach, CA, feet dangling in the water, waiting for the next set to come in. The Santa Anas are blowing, and I can feel the hot wind on my face, and the cool air from the ocean at my back. I’m wearing my favorite black-and-white polka dot board shorts and as I catch my last wave before first period I think about what I’m going to do when I get home: Grab some scissors and cut them up.
Because I have a problem: I want another pair, but I can’t afford them. I toss newspapers in the morning, wash dishes in a restaurant after school, work in a gas station on the weekend – and I still don’t have enough money to spend on expensive board shorts.
But I also have a solution. I’ve examined these shorts. I’ve turned them inside out and back again.I can make these. Doesn’t matter that I’ve never sewed, let alone used a sewing machine. It’s four pieces of cloth, three seams, and elastic – how hard can it be?
Fast forward a few months and everyone in school is wearing my shorts, upcycled from remnant fabrics and sewn on the Home Ec machine. I’ve made enough money to buy another surfboard – and my own sewing machine. I was hooked. Out of fabric, thread, and creativity, I had created something cool.
A 15-year-old doesn’t think about core values. At that age, you can’t see the trees for the forest. But looking back, I see the through line: Creativity. Sustainability. Commitment. These are core values that brought me success as a fashion designer with Giorgio Armani, Anne Klein, Perry Ellis, Paco Rabanne, The Gap, and, now Paskho.
These are the values I live by today.
This is Paskho.
"At Paskho, we never compromise on quality craftsmanship, sustainability, and fair labor."
Why is it that skiers, trekkers and triathletes always get the best of what’s new in clothing? Their apparel is strong and light, water-resistant, near indestructible, resistant to sweat and bacteria, flexible, multifunctional, comfortable for a long haul.
I want to take all of the technology from fitness, backpacking and adventure clothing and use that to create clothing that allows us to explore, wherever our passions lead us - urban, country, beach, mountain, and then back to the plane, home, street, studio.
Imagine going from a flight to a hike to dinner with one completely comfortable, utterly beautiful, incredibly sustainable pair of pant, making it easier to focus on the journey itself.
I believe design has the capacity to touch us deeply, to simplify life and to please, which therefore allows us to elevate emotionally and spiritually. Great design isn’t just a question of pretty aesthetics; it’s really a question of how we want to live our lives.
Pocket design inspiration
I believe design has the capacity to touch us deeply, to simplify, unclutter and to please, which allows us to elevate emotionally and spiritually. Great design isn’t just a question of pretty aesthetics, it’s really a question of how we want to live our lives.
Lake Titicaca, Peru
Patrick Robinson, Founder and CEO