The Journey

The Soul of paskho. Reading The Journey 3 minutes Next Nature 

“It always seems impossible until it is done.” Nelson Mandela

Finding Freedom

Getting this business started has been an intense mixture of certainty and doubt, breakthroughs and dead ends, tension and hilarity, frustration and progress.

There have been starts and stalls launching paskho since 2013. Sometimes for fear and others when I knew I had got off my true beliefs.

I’ve been scared to take certain days on and goofy happy when I ended a day with movement forward.
I’ve learned to replace fuss with facility and ease.

To use the power of business to do good. To listen and be collaborative.

Money is my constant distraction. I’ve gotten pretty good at the Zen approach to letting go of worry about the future and staying present, but my phone still rings constantly from bill collectors.

I have gone through a major worldview change.

One that took me on a self-discovery journey.

I also have gone broke several times financing paskho myself.

To just stay barely afloat I’ve had to sell most of the things that I thought defined me; watches, books, computers, collectible furniture.

What I learned was you need to let go of ideas and things to find freedom.

But when you're in it, making day to day decisions, designing product, inspiring folks to work with you or help. The beloved dream in your gut is your real true compass.

It's hard, some days you want to crawl somewhere and hide or worse let yourself be distracted by friends, movies, more inspiration, a good bottle of wine.

But hope, happiness, a smile that I want this life of adventure moves me forward.

For me, this journey is an acceptance of the unknown, the untested. A life where you are just not someone else's wheel but your own.

A fashion company has to be more than just clothes, for me it has to be about surrendering into the beauty and truth of who and what we really are and care about, my values matter.

My core value is that you change the world in amazing ways by finding and pursuing your life's passion.

The people that embrace their fear enough to pursue their passions are usually the ones that make our world a better place.

I am practicing every day to confront every curveball that comes my way with equanimity and grace.

Over the next few months, I am creating into a place to share, nurture nature, support well-being and tell the stories of our live's journeys while transforming commerce.

I am not perfect, but I keep trying every day. I have a way to go, but I’m on my path.

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